This may be obvious, but in our digitally connected world, 3.8 billion people actively use email. The problem is, you’re not necessarily trained to be on the cutting edge of marketing, or have the insider knowledge of a high-volume advertising specialist, are you? So what can you do to employ the best communication techniques to maximize your ROI? Your services should enable them to more effectively protect their business, possessions, or themselves. What are the top 10 most effective triggered email campaigns for you?Īs an insurance advocate, your job is to work with clients and help them understand the risks they face.How can insurance brokers benefit from triggered emails?.In order to help you to chart the best email campaign for your business, we’ll be diving deeper into three central questions below: That’s what our expert team at Pathway is here for. Maybe you’ve come across this term before, but you’re still not sure what it means? No worries. How can you best position your business to take advantage of the rebound, and get back on track? Just three words: triggered email campaigns. There’s a good reason for this careful optimism. insurance brokers and agents, 93% responded that they were approaching the new year with a “glass half full” mindset. These figures are reflective of the general mood in the industry. According to Research and Markets “ Insurance Global Market Report 2021: COVID-19 Impact and Recovery to 2030”, the global insurance market is expected to grow in 2021 at a compound annual growth rate (CAGR) of 12.9%. Though the global insurance market faced major historical declines in 2020, the global market only contracted 2.2% in the aggregate.
Industry insiders have kept a positive outlook on the situation in light of expectations of a major rebound.
Don’t lose faith.”Īccording to Swiss Re Group, the insurance industry is set to overcome this year’s COVID-19-induced global economic recession, with total premium volumes returning to pre-crisis levels in 2021. But, as Steve Jobs once fatefully said: “Sometimes life is going to hit you in the head with a brick. Last year, global insurance premiums retracted significantly, estimated to be on par with a $144 billion drop in 2017, the largest ever recorded. Robust industries that seemed poised to capitalize on growing trends in technology and globalization suddenly found themselves scrambling to remain afloat - the airline industry alone lost over $370 billion in revenue since the pandemic began. This past year has been unprecedented in terms of the disruption to all aspects of our modern lives.